NIMO SKIN — A brand built around a condition
- Rosacea, perioral dermatitis and reactive skin — not “skincare”
- 3,968 customers
- No retail, no outside capital
Jacob Beenfeldt — Global Business Engineer, Copenhagen
I’ve built a regulated production facility, taken enterprise contracts off the market incumbent, and bootstrapped a skincare brand for rosacea and perioral dermatitis to 3,968 customers — each time by learning the thing the problem needed.
Copenhagen · Global Business Engineer
Highlights
Selected impact
NIMO SKIN — Scaling without losing the base
- Quadrupled monthly new customers from June 2026
- 25.7% of customers acquired before then order again
- 20.1% lifetime, with the new cohort counted
ReGaia — Enterprise displacement
- Displaced Daka, the incumbent in the Danish market
- €80–100k anchor contract signed before the facility opened
- 1–2 month sales cycle
ReGaia — Approval, end to end
- Land-zone approval and environmental permit
- (EC) No 1069/2009 animal by-product certification
- All of it for a facility that did not exist yet
Gallery
What the work looked like
I take a problem, learn what it needs, and stay with it until it works.
Every job I’ve had, I got before I knew how to do it. Waste regulation, cosmetic safety documentation, Shopify’s theme layer, EU animal by-product law — none of it was mine until it had to be. I’ve gotten fast at the part where you go from zero to competent enough to make the call, and I don’t need someone to hand me the method first.
AI changed how fast that part goes. I use it the way I’d use a very well-read colleague who happens to be available at 2am — to get to the real question sooner. It means I can hold my own in conversations I would previously have had to outsource.
I work in projects: scope it, ship something, correct from what comes back. If it goes wrong, it’s mine to fix.
- Compliance & approvals
- Enterprise B2B sales
- New business development
- Operations & build-out
- Project management
- E-commerce & web
- Growth & retention
- International supply chains
- Brand & product
What I want next is somewhere broad enough that I don’t have to pick one of these.
Experience
Career
These overlap. The degree ran to 2024; NIMO SKIN started in 2021 and ReGaia in 2023.
- Co-developed and commercialised cosmetic products for the EU market
- Managed cross-border supplier collaboration, formulation validation and CPSR documentation
- Owned regulatory documentation and safety compliance end to end
- Built the full digital go-to-market: Shopify storefront, lifecycle marketing, conversion work
- Led technical communication between manufacturer, regulatory partners and market
Impact
- Grew to 3,968 customers across 4,019 orders, entirely through digital channels
- 20.1% of customers order again — 25.7% among those acquired before June 2026, when a paid-acquisition scale-up quadrupled monthly new customers and diluted the lifetime figure
- Became a reference point in Danish rosacea and perioral dermatitis communities
- Led technical infrastructure and operational architecture for regulated production
- Co-designed and executed construction of the production facility, translating regulatory and process requirements into physical infrastructure before launch
- Directed regulatory approval under EU Regulation (EC) No 1069/2009 on animal by-products
- Designed compliant process flows and digital traceability supporting scalable operations
- Acted as the technical-commercial interface between authorities, investors and B2B clients
Impact
- Displaced Daka, the incumbent in the Danish market, and won Bella Operations — three hotels plus Copenhagen’s largest convention centre — as anchor client before the facility opened
- Closed an €80–100k annual contract across 4 locations (200–250 tons/year) on a 1–2 month sales cycle
- Secured enterprise revenue before operational launch, de-risking the scale-up
- Sold premium apparel on the floor while the company was scaling internationally
- Sent to Hamburg to keep the store running through a staffing shortage
- Nearly three years of selling to people face to face, alongside the degree
- Nine semesters across the Aarhus and Horsens campuses, one of them on exchange in Venlo
- Engineering fundamentals applied to trade, economics and production
- Ran alongside the Shaping New Tomorrow years and the founding of NIMO SKIN
- Business intelligence, data warehousing and Power BI
- iOS development
Contact
So — what are you working on?
I’m less interested in the title than in what sits behind it: an organisation wide enough that I’m still learning in year three, and problems that have more than one solution. Tell me what you’re stuck on.